Push is MTV’s global initiative to spotlight new music talent. Each month, we brainstorm, pitch and produce custom and franchise content for digital, and social platforms around these on-the-brink musicians.
I especially love to get super-nerdy with data analysis around this one — tracking what does well, on what platforms, and figuring out the big WHY. With a monthly series like this, it’s a unique opportunity to learn, iterate, and grow each month.
As a result, one of our digitally conceived and produced pieces is even our top performing video, generating millions of views for this young artist! Peep it below.
