CMT Crossroads: Boys II Men & Brett Young was my first major show to cover since taking the lead the CMT social media team — just a bit over a week since taking the helm!
In that short time, I led the team to a revamped social video distribution strategy, leading to 1282% growth in views and 403% growth in engagements in the days after the show aired (as compared to the previous show, CMT Crossroads: Shawn Mendes & Zac Brown Band).
