The true essence of the 2017 MTV Woodies was a CoSign creative, featuring both emerging artists and the already-established artists who supported them. We wanted to extend that creative to our audience, so we called upon fans to tell *us* their favorite biggest and brightest rising stars.
We had done a similar CoSign program last year (also sponsored by Reese’s) and were looking for ways to improve upon it and increase engagement. When we learned about Fooji’s ability to reward users, we thought this would be a great partnership opportunity and user incentive to drive more user CoSigns!
